Toronto Notes 2019
Cover Illustration
This illustration was created collaboratively with Nati Chen for the 2019 publication of Toronto Notes, a study reference for the Canadian MCCQE and USMLE Step II medical licensing exams. The theme of atherosclerosis provided by the client. Upon this basis, we conceptualized, laid out, and created an illustration depicting plaque rupture and subsequent thrombosis in an artherosclerotic artery.
Client: Toronto Notes
Audience: undergraduate medical students
Format: print (textbook)
Media: Adobe Illustrator, Adobe Photoshop
Art Direction: Toronto Notes 2019 Editors-in-Chief
Date: September 2018


Final artwork
Process work


Research & Conceptualization
Thumbnails of cover composition and layout options were created and then presented in thumbnail sketches for our clients' review and selection. A comprehensive sketch was drafted for the selected thumbnail. Drafting of the comprehensive sketch was guided by research on the pathogenesis of artherosclerosis and on the cellular components of blood.


Creation of 3D visual assets
Rough 3D models of blood components were created in ZBrush and Cinema 4D and used as reference for the comprehensive sketch and eventually the final render.



Some examples of original colour palettes
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Colour palette selection
After the comprehensive sketch was completed, colour thumbnails were created for our clients' review and selection. High-key colour palettes were originally proposed; however, based on client feedback and preference, a more naturalistic colour direction was ultimately taken. A black background was included based on client preference as well. The selected colour palette and background were taken forward into the rendering stage to produce the final cover illustration.
Modified colour palettes based on client feedback


References
1. George, S. J., & Johnson, J. (Eds.). (2010). Atherosclerosis: Molecular and Cellular Mechanisms (1st ed.). Wiley-Blackwell.
2. Kessel, R. G., & Kardon, R. H. (1979). Tissues and Organs: Text Atlas of Scanning Electron Microscopy. San Francisco: W.H. Freeman & Co Ltd.
3. Krstic, R. V. (1991). Human Microscopic Anatomy: An Atlas for Students of Medicine and Biology. New York: Springer-Verlag.